
Why your Spotify Wrapped is probably more colonized than a 19th-century world map
The Musical Colonization You Didn’t Know You Had
Let’s be honest—if your music library is filled with artists whose names roll off your tongue without hesitation, you might be suffering from a case of sonic colonization. Don’t worry—it’s not your fault. Blame algorithms. Blame lazy curation. Blame a global music industry that still treats African music like it belongs in the sonic equivalent of an “ethnic aisle.”
Africa didn’t just give the world rhythm (you’re welcome, by the way); it’s been remixing, innovating, and redefining global sound for decades—often without getting proper credit. Your current playlist may be lit, but if it’s missing Africa, it’s missing the future.
The Great Musical Misunderstanding
For decades, African music has been treated like a cultural appetizer: sampled at world music festivals, occasionally featured in global charity singles, but rarely consumed with the same reverence reserved for Euro-American artists. It’s been background noise for yoga sessions, documentary soundtracks, or those painfully sanitized “African beats” compilations on streaming platforms that lump 54 countries into one vague rhythm.
But here’s the uncomfortable truth: musical colonization doesn’t just flatten sounds—it flattens the way we think. When we normalize Western pop as the global standard, we miss out on entire universes of sonic architecture: polyrhythms, call-and-response storytelling, ancestral harmonies, instruments invented long before Mozart’s powdered wig was even fashionable.
It’s like choosing to live in a windowless apartment when you could be dancing through a house of mirrors, sound tunnels, and rhythmic staircases.
Beyond the Safari Soundtrack
Let’s dismantle a myth right now: African music is not a monolith made of “tribal beats” and “jungle vibes.” That’s marketing language built for tourists and charity infomercials. The truth is far more radical—and far more interesting.
African music today is a layered, genre-defying ecosystem where ancestral rhythms meet AI software, and millennia-old traditions collide with hypermodern electronic sounds. Take Afrobeats (not to be confused with Fela Kuti’s Afrobeat—yes, the s matters). Artists like Burna Boy, Tems, Wizkid, and Rema aren’t just topping charts—they’re reengineering what pop music is. Their success isn’t accidental; it’s systemic excellence.
When Burna Boy titled his Grammy-winning album Twice as Tall, he wasn’t exaggerating—he was standing on centuries of rhythm, resistance, and reinvention.
The Intelligence Behind the Rhythm
You don’t need a musicology degree to appreciate African music, but it wouldn’t hurt. Let’s talk polyrhythms. Western pop music mostly clings to the 4/4 time signature like a toddler to a security blanket. But African genres? They weave time, syncopation, and silence with a complexity that rivals jazz and classical traditions.
Consider amapiano, the South African genre that exploded across continents without a single marketing rollout. Those log drums? They aren’t just catchy—they’re mathematical. Amapiano doesn’t just fill space; it creates space. It’s minimalism that grooves. It’s sonic geometry.
Or take gqom, the gritty Durban-born sound that flips house music inside out. It’s raw, percussive, anti-melodic—and yet emotionally charged in a way that makes techno sound like elevator music. It’s post-apocalyptic dance music with a pulse.
When Music Is More Than Music
African artists aren’t just making bangers—they’re archiving history, pushing protest, and documenting emotional revolutions.
Fela Kuti didn’t invent Afrobeat to get on the radio. He created it to call out corrupt politicians, colonial hangovers, and societal injustices—with saxophones, drumlines, and fire. It was the sound of defiance. The beat of a people who refused to be silent.
That tradition continues. Listen to Angelique Kidjo’s reinterpretation of Talking Heads’ Once in a Lifetime. She doesn’t just cover it—she decolonizes it, revealing the African rhythmic DNA hidden beneath the original. Or take Sampa the Great, whose every bar is a reclamation. Her music is part hip-hop, part poetry slam, part ancestral invocation.
African music has always been protest in harmony, joy in resistance, and community in chorus.
Your Decolonization Starter Pack
Ready to escape your colonized playlist? Start here:
🎧 Gateway Artists
If you’re nervous about names you might mispronounce, don’t be. Music isn’t a spelling bee.
- Yemi Alade – Her viral hit Johnny is pop gold with visual storytelling that rivals any Taylor Swift short film.
- Tiwa Savage – A sonic chameleon who moves from sultry to spiritual in one verse.
🌍 Regional Icons
- Mali: Explore the sonic mysticism of Oumou Sangaré, or the genre-blending mastery of Fatoumata Diawara. They’re not just musicians—they’re griots, the historians of their people.
- Ethiopia: Let Mulatu Astatke, the father of Ethio-jazz, show you what happens when traditional Ethiopian scales meet modal jazz.
🧠 Electronic Innovators
- Black Coffee (South Africa): Not just a DJ. A composer of emotional architecture. His house music builds cathedrals out of basslines.
- DJ Lag (South Africa): If you want to understand gqom, start here. It’s techno for revolutionaries.
The Humor in Our Musical Myopia
There’s something delightfully absurd about the West crediting itself for inventing genres it borrowed, sampled, and repackaged from African origins. Blues? African. Jazz? African roots. Rock and roll? Ask Sister Rosetta Tharpe. Hip-hop? Born from African oral traditions and rhythm. Yet somehow, we still file African music under “world music”—like it’s a charity project or a tourist attraction.
That’s not just ahistorical. It’s illogical. Like calling the Nile a “regional river.”
Even when African artists top the charts, win Grammys, and pack out arenas, the media still describes them as “bringing Afro flavor” or “adding spice” to global pop—like music is a pot of stew and they’re a last-minute ingredient.
This Isn’t About Charity—It’s About Taste
Let’s be clear: decolonizing your playlist isn’t some performative act of woke solidarity. It’s not about being culturally generous. It’s about being musically smart.
When you add Tems to your R&B lineup, you’re not ticking a diversity box—you’re enriching your soundscape. When you explore Hugh Masekela, you’re not indulging in nostalgia—you’re finishing your jazz education.
And when you discover rising stars like Ayra Starr, Amaarae, or Odumodublvck, you’re not “going global.” You’re returning to the source.
The Global Playlist Revolution Is Here
The good news? You’re not alone. Millions of listeners are already reshaping their musical diets. The algorithm may be stubborn, but you can teach it. One track at a time.
Curating a playlist of African artists isn’t a trend—it’s a lifestyle upgrade. It’s a refusal to let corporate curation and colonial carryovers shrink your sonic universe.
Every time you stream Rokia Traoré, you’re voting for nuance. Every time you choose a Sho Madjozi track over Top 40, you’re giving airtime to joy in a different language. And every time you don’t skip that unfamiliar name, you’re rejecting the idea that your musical education ended with whatever your streaming service suggests.
Final Note: Freedom Sounds Like This
So next time someone asks, “What are you listening to?” and you drop a name they can’t pronounce, smile. You’ve exited the colonial compound of curated mediocrity. Welcome to the free world of sound—where groove has dialects, rhythm has ancestors, and every beat carries history.
Now, if you’ll excuse me, I have seventeen songs to add to my queue that Spotify’s algorithm will definitely mislabel. But my soul? It finally feels heard.
What African artist changed how you listen to music? Drop their name in the comments and help someone else decolonize their playlist.
Read next: The Soft Power Battle: Who’s Exporting African Cool Best?
